PATRICIA ARMADA

Hi, I’m Patricia Armada, a Swiss-Spanish
illustrator and designer based in Barcelona.

 

I craft tangible visuals through the art of paper
for editorial, commercial and branding projects.

My work revolves around transforming concepts into visually engaging storytelling. My handcrafted images embrace the power of simplicity, the magic of analogue techniques and the pursuit of essence. In my creations, paper is the protagonist, colour is the speaker and volume is the narrator.

 

After studying Visual Communication in Switzerland, I spent ten years as a freelance designer, collaborating with NGOs, cultural institutions and public entities, focusing on environmental, health, human rights and educational projects. I then relocated to Spain to immerse myself in illustration and co-founded Velkro, an independent boutique design studio, where I worked with clients across the public and private sectors, both locally and internationally.

 

Motherhood marked a turning point in my journey, inspiring me to reconnect with my passion for illustration. Today, I specialise in creating tactile, sculptural, paper-based illustrations. I explore the interplay of geometry, volume and colour to craft engaging, contemplative visual narratives. My work blends simplicity with a touch of elegance, aiming to create thoughtful designs that resonate with both emotion and playfulness.

 

Additionally, I create limited editions of artists’ books for the curious minds of little—and not-so-little—humans.

MY MANTRA

Splash color onto an idea.
Add volume to a concept.
Give touch to an emotion.

I had the pleasure of working
extensively with clients
within the public, cultural
and associative sectors.

SELECTED CLIENTS

Afrodyssée, African Trends and Designs
Barcelona City Council
Centre of Contemporary Culture of Barcelona
Doctors without Borders (Médecins Sans Frontières)
Geneva Federation for Cooperation
Geneva Industrial Services
Geneva University Hospitals
International Social Service
Parliament of Catalonia
Provincial Deputation of Barcelona
Terre des Hommes Switzerland
United Nations Environment Programme

Paper Illustration of Buster Keaton

Currently based in Barcelona,
I welcome worldwide collaborations and projects.